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PROFESSORSHIP IN CREATIVITY MARKETING

#theinnovationfactory by L'Oréal

A fascinating day offered to ESCP Europe students by the L'Oréal Professorship in Creativity Marketing.

GENEROUS WOULD BE THE MOST APPROPRIATE WORD TO DESCRIBE THIS EVENT DESIGNED BY L'ORÉAL EXCLUSIVELY FOR ESCP EUROPE STUDENTS.

Posted by ESCP Europe at 6:57 - 0 Comments

London School & Campus recognised at the Times Higher Education Awards, widely referred to as the "Oscars of higher education".

ESCP Europe Business School (London) lifted the Business School of the Year trophy at this year's Times Higher Education Awards.

Posted by ESCP Europe at 8:13 - 0 Comments

ESCP Europe professor Dr Terence Tse shares new insights on the progress of AI.

The global AI race is moving faster than ever, with countries competing to become number one. 

However this rat race could cause disastrous consequences for the world, according to new research from ESCP Europe.

It is understandable that individual countries want to gain the upper hand and secure their spot in the data-oriented value c

Posted by ESCP Europe at 10:21 - 0 Comments

Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, even when fundamentally sound, often fail to engage with their audiences. 

"Communication is a complex process: It is an individual and collective effort in identifying and transferring meanings, and we need to find creative ways to make sure those meanings are accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of the MSc in Marketing & Creativity.

Posted by ESCP Europe at 5:49 - 0 Comments

Leaked information, data theft and manipulation are some of the biggest threats that organisations face in the digital era. Companies must build a resilient environment in order to protect their stakeholders against unauthorised access to data and computerised systems.

ESCP EUROPE'S LONDON CAMPUS JOINED THE DIALOGUE ON CYBER SECURITY AS THE PROUD SPONSOR OF THE EXCLUSIVE DIGITAL TRANSFORMATION AND INNOVATION FORUM ORGANISED BY THE FRENCH CHAMBER OF COMMERCE IN GREAT BRITAIN (CCFGB).

On 4th October 2018, CCFGB members and organisations from the banking, accounting, consulting, hospitality, transport, software technology and media industries came together to discuss the latest on the cyber security and its importance when dealing with sensitive data, following the implementation of the European General Data Protection Regulation (GDPR) that came into force on 25th May 2018.

Posted by ESCP Europe at 7:54 - 0 Comments

The world is changing fast and yesterday's processes are no longer valid today

The global economy's operating system is being reworked and today's businesses leaders are asked to maximise ROI from their investment efforts aided by robust marketing strategies.

Marketing plays a vital role in the current economic environment and people recognise that the sector is evolving more rapidly than ever before, driven by the growth of digital channels, online communities and big data. Companies must ensure that they are as visible and proactive as possible as this is a key element for success.

Posted by ESCP Europe at 5:03 - 0 Comments

PWC reports the global entertainment and media (E&M) industry is set to hit a staggering USD $2.2 tn by 2021, and it is currently going through a transformation process. It encompasses various fields including movie studios, marketing service providers, publishers, service media organisations.

The broadcasting and media sectors - The role of predictive analytics

Companies are asked to better predict demand for their content; to ensure they give viewers what they want, when they want it. To succeed, businesses need to build a culture infused with analytics, adopt a curiosity driven approach, and apply creativity through the whole process. Creative data can improve accuracy, and that is the trick to predictive analytics challenges.

Posted by ESCP Europe at 8:43 - 0 Comments

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation.

On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc in Marketing and Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe) and Brad Fujimoto (Head of the MSc in International Luxury Management at IFM) were delighted to welcome Maud Jullien, AVP Make-Up Innovation and Product Development at L'Oréal USA, to launch the 2018 Big Picture Challenge.

Posted by ESCP Europe at 4:56 - 0 Comments

On 8th May, as part of the C-Suite Lecture Series, ESCP Europe's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight Publicis - Nigeria's largest advertising agency.

ESCP Europe was proud to host Feyi and offer the students, alumni and staff an insightful observation of the key factors for succeeding in the international advertising world. As a worldwide leader in multicultural and international management studies, the School teaches its students to understand the market variations between different countries and applying different strategies based on their consumer patterns. 

Feyi delivered an engaging and lively talk supported by many success story videos. He showcased how brands can absorb the cultural pattern of the target community in its adverts, but also how those adverts adjust its content and meaning based on a particular community's rules and sanctions. The talk drew out some valuable lessons about marketing in an increasingly multicultural world, and one driven by community rules and traditions. He described success as a sum of commerce, consumer and culture. One has to have a cultural intelligence to decide how far to take the brand.

Posted by Aris Theophilakis at 6:03 - 0 Comments

The entrepreneurship journey - What you'll need to succeed

One thing led to another; or rather, many things led to one thing: a Delaware-registered company. After months with endless meetings, discussions and presentations, countless Skype sessions and iterations, and hundreds of (in) formal talks with all kinds of experts, here we are: one company and four co-founders.

Here are seven of our takeaways thus far:

 

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