Posted by Ben Voyer @drbenvoyer at 6:20

On the eve of New York Fashion Week, the eyes of the fashion world will be fixed on Los Angeles, where Saint Laurent is presenting a bumper AW16 men's and women's show. It marks a significant shift from its usual home at Paris Fashion Week, which will only have a small show this year, but is just another in a line of bold and innovative moves by its creative director Hedi Slimane.

Slimane has transformed the French fashion house - quite literally stripping the first name of its celebrated founder "Yves" from the company's ready-to-wear line - since taking charge in 2012. The brand's rise has been meteoric under his direction.

Posted by Ben Voyer @drbenvoyer at 5:54     -  1 Comments

Every year, seasonal promotions come back, and every year, consumers wonder: should I buy or should I not?

Originally a Northern American concept, gravitating around the Thanksgiving holiday, Black Friday is now synonymous with sales even in parts of the world that do not celebrate Thanksgiving. Why? Primarily because consumers are always savvy and looking for discounts and sales. In fact, most consumers find it difficult to resist discounts. The larger the discount, the more consumers will consider a product or service, even if they do not really need the product. There is also a social influence component to explain the success of these types of sales. Buying is often related to displaying one's power and status. Therefore, if every one else is buying, that is displaying their power and status, one will certainly want to compete and do the same!

Posted by Creativity Marketing Centre @Creativitymktg at 3:25

Dr Benjamin Voyer was listed on the latest edition of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Fellow Spotlight for his recently named L'Oréal Professor of Creativity Marketing at ESCP Europe Business School.

This partnership with L'Oréal will be an opportunity to provide a better understanding of beauty consumption, especially in terms of its societal aspects. Recent research looks at the role of beauty consumption in the development of a positive self-esteem, and how companies can obtain better consumer response by using realistic rather than unrealistic beauty standards. Further research in this area can thus enhance our understanding of how consumers relate to the portrayal of beauty in advertising, and eventually result in a more balanced portrayal of beauty and help prevent the spread of unrealistic beauty standards.

Posted by Creativity Marketing Centre @creativitymktg at 10:24

ESCP Europe Business School and its Creativity Marketing Centre would like to announce that the application process for the January 2016 intake of the MSc in Marketing & Creativity will remain open due to a large number of submission applications. 

Scholarships

ESCP Europe strives to attract the best students, regardless of their financial background. As such, the School offers a selection of financial need and merit-based scholarships. Around 400 are awarded each year, representing a total of €1,500,000.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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