Posted by Dr Hsin-Hsuan Meg Lee at 9:49

We spoke to Dr. Hsin-Hsuan Meg Lee, a professor here at ESCP Europe specialising in self-presentation and digital identity. She is currently teaching a class called Creative Analytics. Her degrees in zoology and animal behaviour formed the bases for her scientific research training. Indeed, when she made the transition to marketing, she carried the habit and love of observation with her. She maintains that this is also why observation is still her favourite research method, a method on the rise since the emergence of the digital culture.

Tell me a bit about your Creative Analytics course? Can marketing analytics really be creative?

The Creative Analytics module is not about the debate and paradox between creativity and analytics as is often portrayed in popular media.

Posted by Juliet Perrachon at 10:26

Being exposed to cultures from around the world was always a plus. But today, attending an international graduate programme is more crucial than ever in shaping our future. Juliet Perrachon tells us why.

My Facebook newsfeed used to be inundated with baby pictures. Earlier this month, the cute baby pictures were replaced by reactions to the horrific news coming from America on the murder of two African American men, and then of five policemen in Dallas. The week before that, it was all anxiety surrounding the result of the UK's EU referendum result in favour of Brexit, and the repercussions for the UK and its foreign residents.

Posted by Romy Mouzannar at 4:34

Integrating Creativity in Brand Management

Meet Romy Mouzannar, a member of the MSc in Marketing and Creativity Class of 2012, who exudes passion for her career in brand management. She manages her products in the skincare industry from conception to launch, which is incredibly satisfying for her. Romy has made the most of her learnings from the programme by integrating creativity in her job everyday.

Hi Romy - What is your current position?
I am a Global Strategy & Innovation Brand Manager for Boots Tea Tree & Witch Hazel.

Posted by Rishin Shah at 5:01

Analysing Digital Consumer Trends and Brand Positioning

Rishin Shah, MSc in Marketing and Creativity Class of 2011, talks to us about the future of communicating with consumers and how research is key to selling creativity to established brands.

What is your current position?

Brand Planner, EE.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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