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Posted by Ben Voyer at 8:37

After decades fighting to be the cheapest, many supermarkets chains need to reinvent their model. With a grocery market increasingly divided between deal-savvy consumers, and those who can afford premium brands and shop from premium supermarkets, mid-range supermarkets in the UK (e.g. Tesco, Sainsbury's, Morrisons or Asda) are in a difficult position. Part of the problem comes from a change in consumers' shopping habits. Consumers are becoming more binary, going either for price or quality. Price sensitive consumers tend to shop at hard-discount stores, or even off-price retailers (e.g. Pound shops). For quality, they would go for more upscale supermarkets (Waitrose, Department stores food halls, or organic supermarkets). It therefore leaves mid-range supermarkets in a rather difficult position; close to what is called 'confused positioning' in marketing, with a message trying to emphasise price and quality.

Posted by Creativity Marketing Centre at 7:08

The ​Directors ​of ​ESCP ​Europe ​Business ​School ​and ​its ​Creativity ​Marketing ​Centre ​are ​delighted ​to ​invite ​you ​to a Panel Discussion: 'Creativity & Start-ups' with two distinguisehd marketing entrepreneurs, who ​will ​discuss ​their ​career ​stories, ​as ​well ​as ​the ​power ​of ​creativity ​and ​intuition ​in ​starting ​up ​businesses.

Guest ​Speakers:
Holli ​Rogers, ​Former ​Fashion ​Director, ​Net-a-Porter ​
Emeline ​Wraith, ​Founder ​at ​Remote ​Goat ​and ​The ​Nawty ​Step

Start date: 30 January 2015
Start time: 06:30 pm
End time: 09:00 pm
Posted by Creativity Marketing Centre at 7:57

'How to Think Strategically: Your Roadmap to Innovation and Results'  by ESCP Europe Professors Dr Davide Sola and Dr Jerome Couturier, has been shortlisted for this year's Management Book of the Year prize, announced on 19th November 2014 by the Chartered Management Institute (CMI) and the British Library.

The 24-strong shortlist for the overall £5,000 prize, which is sponsored by Henley Business School, shows that managers are wrestling with big questions about the role of business in a changing world and the nature of leadership needed for 21st century success.

Posted by Creativity Marketing Centre at 7:16

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Europe is - as the programme's name suggests - a creative mindset.

This is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his last term on the programme at the Paris campus and due to graduate in 2015.

Dr. Benjamin Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
Upcoming Events
Date: 30 January 2015, 18:30 -21:00
Location: ESCP Europe's London Campus

With special Guest Speakers:
Holli Rogers, Former Fashion Director, Net-a-Porter
Emeline Wraith, Founder at Remote Goat and The Nawty Step

The Directors of ESCP Europe Business School and its Creativity Marketing Centre are delighted to invite you to a panel discussion with two distinguished marketing entrepreneurs. Our guest speakers will share their career stories, as well as the power of creativity and intuition in starting up businesses.

To register please click here.

Date: 4th February 2015, 18:30 - 21:00
Location: ESCP Europe's London Campus

ESCP Europe Business School  in collaboration with the Italian Chamber of Commerce invites you to an exclusive evening reception at its campus in London. Attendees will have the opportunity to learn more about the School and the programmes it provides, many of which offer participants the opportunity to study at its campus in Torino.

The evening is the ideal occasion to meet up with the ESCP Europe Community and be in touch with its wide business newtwork.

To register for the event please RSVP Laura Carrer - lcarrer@italchamind.org.uk
As places are limited, please register early to avoid disappointment.

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