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Posted by Creativity Marketing Centre at 7:16

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Europe is - as the programme's name suggests - a creative mindset.

This is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his last term on the programme at the Paris campus and due to graduate in 2015.

Posted by Creativity Marketing Centre at 5:48

The Creativity Marketing Centre at ESCP Europe is delighted to congratulate Fiona Disegni, Founder and CEO of Rentez-Vous and MSc in Marketing and Creativity Alumni, for winning second prize in the 2014 Decoded Fashion Milan competition.

Presented by e-PITTI.com, the winners were announced on 22nd October at La Pelota in Milan, Italy.

The judging panel for the 2014 Fashion Pitch category was led by Stefano Rosso, CEO of OTB, the parent company of Diesel, Maison Martin Margiela, Marni, Viktor&Rolf, Staff International and Brave Kid.

Posted by Creativity Marketing Centre at 6:14

This all-day event will combine presentations, workshops and panel discussions, all designed to give you an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We will also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty.

Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus!

Posted by Creativity Marketing Centre at 6:00

ESCP Europe Business School's Creativity Marketing Centre (CMC) is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK).

To commemorate the arrival of our inaugural participants, we invite you to an exclusive evening event at our London campus on 23rd September. The Keynote speech will be delivered by Eric Benoist, International Marketing Director, Chivas Brothers,and will address the challenges of marketing in the alcoholic drinks segment.

The event will be followed by a cocktail reception.

Dr. Benjamin Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
Upcoming Events
Date: 13th October 2014, 18:30 – 20:00
Location: London School of Economics, Sheikh Zayed Theatre, Lower Ground, LSE New Academic Building, 54 Lincoln's Inn Fields, WC2A 3LJ

The Franco-British Council and LSE European Institute have pleasure in inviting you to a debate

TRANSATLANTIC FREE TRADE: THE FINAL PUSH? BRITISH, FRENCH AND US PERSPECTIVES ON A TTIP AGREEMENT

Speakers:

Pascal Lamy, Former Director General of the WTO, former EU Commissioner for Trade (2005-2013)
Sir Peter Sutherland
, LSE Chair, Chairman of Goldman Sachs International, former Director General  of the WTO (1993-95)
Peter Chase
, U.S. Chamber of Commerce, Vice President, Europe,
Sir Peter Ricketts
, UK Ambassador to France
Sylvie Bermann
, French Ambassador to the UK

Date: 8th November
Location: ESCP Europe's London campus

Our next Open Day will be our annual Open Doors event. Taking place on Saturday 8th November, Open Doors will incorporate information about our School and programmes with several fascinating sessions with guest speakers. Now it its 4th year, this event is going from strength to strength! Unlike our standard Open Days, this special event will also include information on our Executive programmes.

Date: 23 September 2014, 6:00pm - 8:30 pm
Location: ESCP Europe London Campus
Launch of the Executive Master in Marketing & Creativity
Start date  : 23 September 2014
Start time  : 06:00 pm
End time  : 08:30 pm
Organizer  :  Ami Ankrah

ESCP Europe launched the School's Executive Master in Marketing and Creativity (EMMK). 

Date: 9 June 2014, 8.30 am - 7.00 pm
Location: ESCP Europe London Campus

The Creativity Marketing Centre @ ESCP Europe proudly presented The 2014 Spring Research Camp on Consumer Creativity.

The event brought together a group of leading international researchers working at the intersection of creativity, marketing and consumer behaviour who presented some of their work on the fascinating and timely topic of Consumer Creativity, and initiated collaborations on new research outputs on the topic.

 

Location: ESCP Europe London Campus

The Creativity Marketing Centre (CMC) at ESCP Europe Business School is delighted to report a new series of academic research seminars in London for spring 2014, focusing on new, exciting, and creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each 2-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.

For more information, please contact Karin Casanova via email: kcasanova@escpeurope.eu

Please note that in order to attend these events you need to  register online.

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