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Posted by ESCP Europe Business School at 5:59

ESCP Europe Business School is proud to announce that it is this year's winner of the Franco-British Intercultural Trophy, awarded at PwC's headquarters in London on Thursday 5th February 2015.

The Franco-British Intercultural Trophy has been awarded by the French Chamber of Commerce in Great Britain since 1997. The trophy, designed by Cartier, is presented to companies which have made particular efforts to develop stronger ties between Britain and France or to promote Franco-British cross-cultural relations. The winner is elected by all the Members of the Chamber. 

ESCP Europe's UK Director, Professor Chris Halliburton, took to the stage to receive the trophy from previous winners, Emmaus.

Posted by Ben Voyer at 8:37

After decades fighting to be the cheapest, many supermarkets chains need to reinvent their model. With a grocery market increasingly divided between deal-savvy consumers, and those who can afford premium brands and shop from premium supermarkets, mid-range supermarkets in the UK (e.g. Tesco, Sainsbury's, Morrisons or Asda) are in a difficult position. Part of the problem comes from a change in consumers' shopping habits. Consumers are becoming more binary, going either for price or quality. Price sensitive consumers tend to shop at hard-discount stores, or even off-price retailers (e.g. Pound shops). For quality, they would go for more upscale supermarkets (Waitrose, Department stores food halls, or organic supermarkets). It therefore leaves mid-range supermarkets in a rather difficult position; close to what is called 'confused positioning' in marketing, with a message trying to emphasise price and quality.

Posted by Creativity Marketing Centre at 7:08

The ​Directors ​of ​ESCP ​Europe ​Business ​School ​and ​its ​Creativity ​Marketing ​Centre ​are ​delighted ​to ​invite ​you ​to a Panel Discussion: 'Creativity & Start-ups' with two distinguisehd marketing entrepreneurs, who ​will ​discuss ​their ​career ​stories, ​as ​well ​as ​the ​power ​of ​creativity ​and ​intuition ​in ​starting ​up ​businesses.

Guest ​Speakers:
Holli ​Rogers, ​Former ​Fashion ​Director, ​Net-a-Porter ​
Emeline ​Wraith, ​Founder ​at ​Remote ​Goat ​and ​The ​Nawty ​Step

Start date: 30 January 2015
Start time: 06:30 pm
End time: 09:00 pm
Posted by Creativity Marketing Centre at 7:57

'How to Think Strategically: Your Roadmap to Innovation and Results'  by ESCP Europe Professors Dr Davide Sola and Dr Jerome Couturier, has been shortlisted for this year's Management Book of the Year prize, announced on 19th November 2014 by the Chartered Management Institute (CMI) and the British Library.

The 24-strong shortlist for the overall £5,000 prize, which is sponsored by Henley Business School, shows that managers are wrestling with big questions about the role of business in a changing world and the nature of leadership needed for 21st century success.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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