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Posted by Creativity Marketing Centre at 6:00

ESCP Europe Business School's Creativity Marketing Centre (CMC) is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK).

To commemorate the arrival of our inaugural participants, we invite you to an exclusive evening event at our London campus on 23rd September. The Keynote speech will be delivered by Eric Benoist, International Marketing Director, Chivas Brothers,and will address the challenges of marketing in the alcoholic drinks segment.

The event will be followed by a cocktail reception.

Posted by Ben Voyer at 4:37

How far are consumers ready to go to show their love to brands? Consumers are increasingly engaged with their brands, and the latest trend discussed by the BBC is that some of them are ready to commit to their favourite brands for life using tattoos! 

Tattoos reveal a lot about our societies, and have become recently 'de-marginalised'. They went from being a sign of rebellion to being more mainstream and accepted by the masses and the consumer-culture. Branded tattoos are thus a sign that companies and their brands are now playing major roles of identity provider in contemporary societies.

Posted by Tom van Laer at 4:40

Estimates show that millions of people have been victims of cyberbullying. Sadly, this includes the famous cases where emotional distress caused Tyler Clementi, Izzy Dix, Lisa Marie Zahra, and dozens of other victims to take their own lives. These bullies are present on almost all Internet forums, but some websites are particularly notorious. For instance, a recent Time magazine article described Ask.fm as a website that was a factor in at least 16 deaths.

Posted by "Laure Claire" & "Benoit Reillier" at 9:10

As you know we like platform businesses, and proposed a generic definition in a previous post. Out of the list of the most valuable brands in the world (or firms with the largest market capitalisation for that matter) we believe that many exhibit characteristics of platform businesses.

Here is an updated ranking of the top 25 most valuable brands in the world in 2014 to refresh your memory.

Dr. Benjamin Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
Upcoming Events
Date: 23 September 2014, 6:00pm - 8:30 pm
Location: ESCP Europe London Campus
Launch of the Executive Master in Marketing & Creativity
Start date  : 23 September 2014
Start time  : 06:00 pm
End time  : 08:30 pm
Organizer  :  Ami Ankrah

ESCP Europe Business School is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK). 

Date: 8th November
Location: ESCP Europe's London campus

Our next Open Day will be our annual Open Doors event. Taking place on Saturday 8th November, Open Doors will incorporate information about our School and programmes with several fascinating sessions with guest speakers. Now it its 4th year, this event is going from strength to strength! Unlike our standard Open Days, this special event will also include information on our Executive programmes.

Date: 9 June 2014, 8.30 am - 7.00 pm
Location: ESCP Europe London Campus

The Creativity Marketing Centre @ ESCP Europe proudly presented The 2014 Spring Research Camp on Consumer Creativity.

The event brought together a group of leading international researchers working at the intersection of creativity, marketing and consumer behaviour who presented some of their work on the fascinating and timely topic of Consumer Creativity, and initiated collaborations on new research outputs on the topic.

 

Location: ESCP Europe London Campus

The Creativity Marketing Centre (CMC) at ESCP Europe Business School is delighted to report a new series of academic research seminars in London for spring 2014, focusing on new, exciting, and creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each 2-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.

For more information, please contact Karin Casanova via email: kcasanova@escpeurope.eu

Please note that in order to attend these events you need to  register online.

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