Posted by Adel Taalab at 5:45

Creativity is Key to Overcoming Marketing Challenges

Adel Taalab tells us about the challenge of marketing cigarettes and how thinking outside the box has been essential to successfully connecting with consumers.

Where are you now?

I am an Area Manager on the AG "Arabian Gulf" Trade Marketing team at British American Tobacco. I currently live in Kuwait. My responsibilities and duties include managing trade reps, monitoring sales, executing campaigns in market, managing relationships with key accounts etc.

Posted by Nicole Stokman at 6:36

Nicole Stokman, MSc in Marketing & Creativity Class of 2011, describes how she has moved from traditional advertising to creative marketing since finishing the programme.

Where are you now?

I'm actually in a bit of a transition! I'm about to leave 180LA, a marketing and advertising agency, for Greenlight Media and Marketing. I'm excited for this move because it will bring me closer to my passion: working with musicians and really getting to put my creativity out there.

Posted by Jessica Circi at 7:38

The publishing industry in today's digital era and entrepreneurship in Asia

Jessica Circi, MSc in Marketing & Creativity Class of 2014, reveals to us that print is most certainly not dead and how digital has only made the industry evolve. She also tells us about the excitement of starting a business in Asia.

What is your current position?

I am currently a regional director of business development for a Singaporean company called AccelerAsia. The company helps European and American startups enter Asian markets. We essentially 'test the waters' for them and recommend on which markets would be most fruitful for their products. We then manage all these accounts until they are stable enough to set up an independent office in Asia. I am responsible for three tech companies who are interested in entering and expanding into Hong Kong, Thailand, Philippines and Taiwan.

Posted by Arita Celma at 7:34

Retail in the Digital Age, Creativity Marketing, and Travel

Arita Celma graduated from the MSc in Marketing & Creativity in 2011. Here she talks to us about how the retail industry stays fresh in this digital era, and how her many life experiences have fuelled her creativity in an exciting career. She currently lives and works in London.

Please tell me about your career path since graduating from the MSc in Marketing & Creativity (MMK)?

Straight after the MMK, I joined the creative consultancy Goodpilot as an Account Planner. Sadly, the agency no longer exists, but its co-founder Pierre Humeau has set up a new and already successful agency RE_UP with Laurent François. Goodpilot consisted of a team of creative and strategic thinkers who believed that a big creative idea could grow across every type of media platform, manifesting itself at each touch point into engaging content that would interact with the consumer in a collaborative way. Whilst at Goodpilot, I was responsible for insight generation, strategic narrative development for clients (such as L'Oréal Professional and Lutron) and trend analysis - monitoring market and social trends such as 'Near Field Communication as a Marketing Tool' and their future impact on consumer behaviour.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 7th May, 2016
Location: ESCP Europe's London Campus

We will be hosting our Spring Open Day at the London campus on 7th May 2016.

This is your chance to visit our beautiful campus, find out more about our undergraduate (bachelor), postgraduate (master) and executive study options, meet faculty and admission staff, and even get careers advice!

Location: ESCP Europe London Campus, 527 Finchley Road, London NW3 7BG.
Directions

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