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Posted by Creativity Marketing Centre at 5:39

The London campus will hold webinar information sessions for the MSc in Marketing and Creativity (MMK) and Executive Master in Marketing and Creativity (EMMK) on 29th April at 3:00 pm and 27th May at 6:00 pm (UK Time).

There will also be an Open Day taking place on 3rd October, 2015.

Posted by Kudzayi Ngwerume at 9:47

The concept of companies adopting and supporting social innovation programs to contribute to the development of society is gaining momentum. At DAVOS 2015 - there was strong sentiment that social innovation from the private sector is important in tackling some of the biggest issues that societies face today. In the age of the concerned and connected consumer̽, companies are shifting from traditional Corporate Social Responsibility (CSR) initiatives, which have often been viewed as one-off PR tactics, to more involved programs for meaningful change.

Posted by ESCP Europe Business School at 5:59

ESCP Europe Business School is proud to announce that it is this year's winner of the Franco-British Intercultural Trophy, awarded at PwC's headquarters in London on Thursday 5th February 2015.

The Franco-British Intercultural Trophy has been awarded by the French Chamber of Commerce in Great Britain since 1997. The trophy, designed by Cartier, is presented to companies which have made particular efforts to develop stronger ties between Britain and France or to promote Franco-British cross-cultural relations. The winner is elected by all the Members of the Chamber. 

ESCP Europe's UK Director, Professor Chris Halliburton, took to the stage to receive the trophy from previous winners, Emmaus.

Posted by Ben Voyer at 8:37

After decades fighting to be the cheapest, many supermarkets chains need to reinvent their model. With a grocery market increasingly divided between deal-savvy consumers, and those who can afford premium brands and shop from premium supermarkets, mid-range supermarkets in the UK (e.g. Tesco, Sainsbury's, Morrisons or Asda) are in a difficult position. Part of the problem comes from a change in consumers' shopping habits. Consumers are becoming more binary, going either for price or quality. Price sensitive consumers tend to shop at hard-discount stores, or even off-price retailers (e.g. Pound shops). For quality, they would go for more upscale supermarkets (Waitrose, Department stores food halls, or organic supermarkets). It therefore leaves mid-range supermarkets in a rather difficult position; close to what is called 'confused positioning' in marketing, with a message trying to emphasise price and quality.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 27th March
Location: Facebook EMEA HQ, Dublin

The Creativity Marketing Centre at ESCP Europe Business School is delighted to announce that Facebook will be hosting a selected group of 30 / 35 students on Friday 27th March, 2015 at their EMEA HQ in Dublin.

The visit will include a company presentation, a chance to network with alumni now working at Facebook and the opportunity to find out more about the full-time roles available at Facebook across EMEA.  

Date: 16th April, 18.00-21.00
Location: ESCP Europe's London Campus

ESCP Europe Business School and the Creativity Marketing Centre (CMC)  are delighted to announce that will host an event for the Chartered Management Institute (CMI), featuring our own professor Dr Davide Sola and guest speaker Richard Stewart, founder of Mindbench on 16th April, 2015 at 6:00pm at our London Campus 

Dr Sola will open the event with a welcome speech. 

Richard Stewart will then discuss the following topics:

- Trends in the management consultancy market place - which sectors and functional areas are hiring?

- Opportunities in the UK and internationally for management consultants 

- What are management consultancies looking for in candidates?

- The application process for management consultancy firms, and how to improve your chances of success 

- Q&A on management consultancy market place and careers in management consultancy 

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