ESCP Europe Business School
Login Signup          Sitemap
Watch on YouTube
Posted by Creativity Marketing Centre at 7:57

'How to Think Strategically: Your Roadmap to Innovation and Results'  by ESCP Europe Professors Dr Davide Sola and Dr Jerome Couturier, has been shortlisted for this year's Management Book of the Year prize, announced on 19th November 2014 by the Chartered Management Institute (CMI) and the British Library.

The 24-strong shortlist for the overall £5,000 prize, which is sponsored by Henley Business School, shows that managers are wrestling with big questions about the role of business in a changing world and the nature of leadership needed for 21st century success.

Posted by Creativity Marketing Centre at 7:16

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Europe is - as the programme's name suggests - a creative mindset.

This is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his last term on the programme at the Paris campus and due to graduate in 2015.

Posted by Creativity Marketing Centre at 5:48

The Creativity Marketing Centre at ESCP Europe is delighted to congratulate Fiona Disegni, Founder and CEO of Rentez-Vous and MSc in Marketing and Creativity Alumni, for winning second prize in the 2014 Decoded Fashion Milan competition.

Presented by e-PITTI.com, the winners were announced on 22nd October at La Pelota in Milan, Italy.

The judging panel for the 2014 Fashion Pitch category was led by Stefano Rosso, CEO of OTB, the parent company of Diesel, Maison Martin Margiela, Marni, Viktor&Rolf, Staff International and Brave Kid.

Posted by Creativity Marketing Centre at 6:14

This all-day event will combine presentations, workshops and panel discussions, all designed to give you an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We will also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty.

Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus!

Dr. Benjamin Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
Get Social & Share
Member Signup Already a member? Sign in