ESCP Europe Business School
Posted by ESCP Europe at 8:43

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation.

On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc in Marketing and Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe) and Brad Fujimoto (Head of the MSc in International Luxury Management at IFM) were delighted to welcome Maud Jullien, AVP Make-Up Innovation and Product Development at L'Oréal USA, to launch the 2018 Big Picture Challenge.

Posted by ESCP Europe at 4:56

On 8th May, as part of the C-Suite Lecture Series, ESCP Europe's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight Publicis - Nigeria's largest advertising agency.

ESCP Europe was proud to host Feyi and offer the students, alumni and staff an insightful observation of the key factors for succeeding in the international advertising world. As a worldwide leader in multicultural and international management studies, the School teaches its students to understand the market variations between different countries and applying different strategies based on their consumer patterns. 

Feyi delivered an engaging and lively talk supported by many success story videos. He showcased how brands can absorb the cultural pattern of the target community in its adverts, but also how those adverts adjust its content and meaning based on a particular community's rules and sanctions. The talk drew out some valuable lessons about marketing in an increasingly multicultural world, and one driven by community rules and traditions. He described success as a sum of commerce, consumer and culture. One has to have a cultural intelligence to decide how far to take the brand.

Posted by Aris Theophilakis at 6:03

The entrepreneurship journey - What you'll need to succeed

One thing led to another; or rather, many things led to one thing: a Delaware-registered company. After months with endless meetings, discussions and presentations, countless Skype sessions and iterations, and hundreds of (in) formal talks with all kinds of experts, here we are: one company and four co-founders.

Here are seven of our takeaways thus far:

 

Posted by ESCP Europe at 7:13

The operating processes for global businesses and organisations are being reworked. Today's leaders must be able to adapt to a new reality that brings artificial intelligence, a new technology that is transforming the economy worldwide. 

It is in response to this that ESCP Europe's London Campus has started its year-long sponsorship of the high-impact Digital Transformation Forum, organised by the French Chamber of Commerce in Great Britain (CCFGB). This exclusive event aims to provide members with the innovative digital experiences, expertise and tools required to adapt to the ever-changing digital age and to implement flawless digital strategies.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 23 May at 17:00
Location: Online

Join Dr Kamran Razmdoost, two current MSc in Marketing & Creativity students and the programme recruitment executive in a discussion on the topic of "Digital Transformation in Marketing". Digital transformation is one of the Term 3 specialisations on the MSc in Marketing & Creativity. Therefore attending this online session will be a great opportunity for you to not only learn more about the topic, but also discover the programme curriculum, learn from current students and get any of your questions answered.

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