ESCP Europe Business School
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Posted by Creativity Marketing Centre @creativitymktg at 10:24

ESCP Europe Business School and its Creativity Marketing Centre would like to announce that the application process for the January 2016 intake of the MSc in Marketing & Creativity will remain open due to a large number of submission applications. 


ESCP Europe strives to attract the best students, regardless of their financial background. As such, the School offers a selection of financial need and merit-based scholarships. Around 400 are awarded each year, representing a total of €1,500,000.

Posted by Ana Cristina Da Silva at 7:54

I could write endless pages on how the MSc in Markerting and Creativity (MMK) changed my life. For now, I'll just share a couple of paragraphs that briefly explain: How the MMK contributed in me choosing a start-up, why I decided to work at Teads and how I use the MMK learning in my work.

If it feels right, it probably is.

The MMK changed my thinking process and work structure; it saved me from following the norm and traditions without asking "Why". That was definitely a factor that led me to choose a start up company in the first place. This would have never happened if I hadn't applied to the MMK. Most probably I would be working in a big corporation because, conventionally, that's a big achievement for a CV. There is no right or wrong company to work for, but after the MSc I knew I would fit better in an environment that would give me the opportunity to grow naturally with the business and that would challenge me to ask "Why" and "Why not" just as the MMK did.

Posted by Peter Stephenson-Wright at 4:01

Creativity Marketers can draw inspiration from anything.  In my case, from Nicole Kidman in the play "Photograph 51" by Anna Ziegler this week.  This tells the story of Dr Rosalind Franklin, the pioneering experimental scientist whose work prompted the discovery of the double-helix structure of DNA.

Despite her essential role in the uncovering of the so-called "secret of life", Franklin was not there for the final breakthrough and did not share in the Nobel Prize subsequently awarded to Francis Crick and James Watson from Cambridge, who finally solved the riddle, and to Maurice Wilkins, her supervisor at King's College London.

Posted by ESCP Europe Business School at 4:29

ESCP Europe Business School is delighted to announce the launch of the L'Oréal Professorship in Creativity Marketing, to be held by two of its London-based Professors, Dr Marie Taillard and Dr Benjamin Voyer.

As part of this agreement, L'Oréal becomes a Founding Corporate Member of ESCP Europe's Creativity Marketing Centre (CMC). The CMC provides academic research and published articles on themes such as Consumer Creativity, Cultures of Creativity, Analytics and Creativity, Big Data, Behavioural Science Innovation, and the Emergence of Business Ecosystems.

For L'Oréal and ESCP Europe, Creativity Marketing is a shared domain of excellence.  The partnership strengthens L'Oréal's position in the domain, bringing academic content and input to its internal and external operations. The company will benefit from the high visibility offered within ESCP Europe through participation in the business school's events and contact with its 45,000 strong student and alumni body; and beyond ESCP Europe through academic and professional conferences, media appearances and other events.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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