ESCP Europe Business School and its Creativity Marketing Centre will host a fascinating discussion on "How to market a movement" with distinguished speakers Deborah Hale, MBE, Producer of the London 2012 Olympic and Paralympic Torch Relays, and Charlie Robertson, Founder of the Red Spider Brand Strategy Agency.
The rise of movement marketing is one of the most striking trends in communications today, whether dealing with cultural trends that develop spontaneously within society or, increasingly, the adoption and support of those movements by brands in order to generate differentiation and empathy. Certainly, the rules and practice of movement marketing need to be remade compared with traditional advertising or even sponsorship, and there is much new thinking for brands to absorb in this new discipline. Our two speakers bring a wealth of experience in this area from both a strategic and an implementational standpoint. This session promises to be crucial listening for anyone interested in the future trajectory of brand marketing and consumer co-creation.
The event will take place on Friday, 9th October at 7.00pm at ESCP Europe's London Campus. The talk will be followed by a drinks reception, allowing attendees the opportunity to meet the speakers and network with other like-minded people.
To register, please click here.
On 10th October 2015, we are opening the doors of ESCP Europe's London campus to anyone wanting to know more about the School and the programmes it provides.
This all-day event will combine presentations, workshops and
panel discussions, all designed to give you an idea of what happens
at ESCP Europe, The World's First Business School (est. 1819). We
will also provide refreshments and networking sessions, allowing
attendees to mingle informally with both each other and members of
the School's staff and faculty.
Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus!