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Posted by Tom van Laer at 4:40

Estimates show that millions of people have been victims of cyberbullying. Sadly, this includes the famous cases where emotional distress caused Tyler Clementi, Izzy Dix, Lisa Marie Zahra, and dozens of other victims to take their own lives. These bullies are present on almost all Internet forums, but some websites are particularly notorious. For instance, a recent Time magazine article described Ask.fm as a website that was a factor in at least 16 deaths.

Posted by "Laure Claire" & "Benoit Reillier" at 9:10

As you know we like platform businesses, and proposed a generic definition in a previous post. Out of the list of the most valuable brands in the world (or firms with the largest market capitalisation for that matter) we believe that many exhibit characteristics of platform businesses.

Here is an updated ranking of the top 25 most valuable brands in the world in 2014 to refresh your memory.

Posted by Creativity Marketing Centre at 4:05

The Creativity Marketing Centre (CMC) @ ESCP Europe hosted the 2014 Spring Research Camp on Consumer Creativity on 9 June, 2014 at the ESCP Europe London campus.

Dr Marie Taillard, Director of the CMC, and Dr Tom van Laer, Assistant Professor at ESCP Europe and conference chair, welcomed participants and delivered the opening remarks.

The event brought together more than 100 leading international scholars from the most prestigious organisations in Europe and beyond, working at the intersection of creativity, marketing and consumer behaviour. 2014 Master in Marketing & Creativity (MMK) participants also attended the event.

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Posted by Tom van Laer at 3:50

The fourth season of Game of Thrones has gripped scores of people with its epic storyof warring factions in a strange and changing landscape, dragons and dire wolves, incursions and sieges, plots and betrayals, battlefield brilliance and cunning with coin. So unsurprisingly, that won't be the last you'll see of it. There are to be more series, and possibly even films.

Dr. Benjamin Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
Upcoming Events
Location: ESCP Europe London Campus

The Creativity Marketing Centre (CMC) at ESCP Europe Business School is delighted to report a new series of academic research seminars in London for spring 2014, focusing on new, exciting, and creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each 2-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.

For more information, please contact Karin Casanova via email: kcasanova@escpeurope.eu

Please note that in order to attend these events you need to  register online.

Date: 9 June 2014, 8.30 am - 7.00 pm
Location: ESCP Europe London Campus

The Creativity Marketing Centre @ ESCP Europe proudly presented The 2014 Spring Research Camp on Consumer Creativity.

The event brought together a group of leading international researchers working at the intersection of creativity, marketing and consumer behaviour who presented some of their work on the fascinating and timely topic of Consumer Creativity, and initiated collaborations on new research outputs on the topic.

 

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