ESCP Europe Business School
Posted by ESCP Europe at 8:29

Artificial intelligence (AI) has the power to change almost everything about the way the business is done today and could contribute up to $15.7 trillion to the global economy by 2030, according to PwC's '2019 AI Predictions. Six AI priorities you can't afford to ignore'.

Beyond the general awareness of what AI could offer is a grey space of uncertainty about how to successfully deploy the new systems throughout the organisation so that it does not cease at the Proof of Concept (POC) stage.

PROFESSORSHIP IN CREATIVITY MARKETING

#theinnovationfactory by L'Oréal

A fascinating day offered to ESCP Europe students by the L'Oréal Professorship in Creativity Marketing.

GENEROUS WOULD BE THE MOST APPROPRIATE WORD TO DESCRIBE THIS EVENT DESIGNED BY L'ORÉAL EXCLUSIVELY FOR ESCP EUROPE STUDENTS.

Posted by ESCP Europe at 6:57

London School & Campus recognised at the Times Higher Education Awards, widely referred to as the "Oscars of higher education".

ESCP Europe Business School (London) lifted the Business School of the Year trophy at this year's Times Higher Education Awards.

Posted by ESCP Europe at 8:13

ESCP Europe professor Dr Terence Tse shares new insights on the progress of AI.

The global AI race is moving faster than ever, with countries competing to become number one. 

However this rat race could cause disastrous consequences for the world, according to new research from ESCP Europe.

It is understandable that individual countries want to gain the upper hand and secure their spot in the data-oriented value c

Posted by ESCP Europe at 10:21

Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, even when fundamentally sound, often fail to engage with their audiences. 

"Communication is a complex process: It is an individual and collective effort in identifying and transferring meanings, and we need to find creative ways to make sure those meanings are accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of the MSc in Marketing & Creativity.

Posted by ESCP Europe at 5:49

Leaked information, data theft and manipulation are some of the biggest threats that organisations face in the digital era. Companies must build a resilient environment in order to protect their stakeholders against unauthorised access to data and computerised systems.

ESCP EUROPE'S LONDON CAMPUS JOINED THE DIALOGUE ON CYBER SECURITY AS THE PROUD SPONSOR OF THE EXCLUSIVE DIGITAL TRANSFORMATION AND INNOVATION FORUM ORGANISED BY THE FRENCH CHAMBER OF COMMERCE IN GREAT BRITAIN (CCFGB).

On 4th October 2018, CCFGB members and organisations from the banking, accounting, consulting, hospitality, transport, software technology and media industries came together to discuss the latest on the cyber security and its importance when dealing with sensitive data, following the implementation of the European General Data Protection Regulation (GDPR) that came into force on 25th May 2018.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
The Creativity Marketing Centre at ESCP Europe Business School is hosting a series of academic research seminars in London for spring 2013, focusing on new, exciting, and creative topics and approaches to the broad field of marketing. The seminars feature leading academics in the field to discuss their current research with the CMC team and guests.

Eric Arnould of the School of Management at Bath University, UK and the University of Southern Denmark kicked of the series with the seminar 'Consumer fetish: The symbolic imaginary of consumer research'.
ESCP Europe Business School has educated generations of international leaders and thinkers. Established in 1819 as the world's first business school, ESCP Europe is now celebrating 40 years as a pioneer of cross-border business education in Europe, marking the opening of its campuses in the United Kingdom and Germany in 1973.
This week we've welcomed our brand new Master in Marketing and Creativity (MMK) participants on our London campus. This is the 4th annual intake of a highly successful programme, which places creativity at its very core.

This year's group of 48 students come from 33 different countries, thus adding real diversity and dynamism to the class.
Upcoming Events
Date: 24th April at 6:30 pm (UK Time)
Location: Online

ESCP Europe Business School will host an online info session about the MSc in Marketing & Creativity programme - Ranked #5 Master in Marketing in the World by QS on Wednesday, 24th April.

This will be a great opportunity for you to learn more about the programme and discover how it may help you achieve your career objectives. Register your place now to discover:
  • The unique curriculum of the programme and why it is particularly relevant to the current and, most importantly, future marketing job markets
  • What kind of projects students are working on throughout the four programme terms in London & Paris
  • What are the key skills and competences you will obtain during this masters
  • What are the employability opportunities upon graduation
  • What to expect on the admissions day and useful tips for your online application

 

Date: 1st May at 4:00 pm (UK Time)
Location: Online

ESCP Europe Business School would like to invite you to attend an upcoming online info session dedicated to the Master in Digital Tranformation Management & Leadership programme that we will be hosting on Wednesday, 1st May at 4pm (UK time).

During this webinar, you will hear from the programme director, Dr Terece Tse, and the recruitment executive for the programme, and get the opportunity to learn more about:

  • The programme curriculum and what are the key skills, competencies and knowledge that you will obtain on this master programme
  • What is the relevance of the programme curriculum to the future job market and why you should consider joining this programme
  • What projects you will be working on
  • What do you need to know about the admissions process
  • Fees & funding opportunities

 

 

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